Children, the catalysts for sales?
Increasingly children are becoming the target for all marketing communications. They are cajoled, coaxed, inveigled, exhilarated, connived …. into demanding to buy the products, and parents most times become helpless!
What a range of products are targeted? From noodles to the most expensive cars, from toys to real estate – mansions, from water parks to international travel destinations…. nothing is left untouched as far as targeting the young minds!!
Is this an ethical practice for businesses to indulge in? Isn’t there any conscience left?